You have a product now what?
You need to decide how you want to sell this product. how are you going to get this product to the end user. When you ask yourself this question you will end up with two choices:
#1: Sell your product through opening a retail store.
#2: Sell your product through a distribution line.
both choices have their pros & cons. Here are some o
f them:
Opening a retail store
A retail can be a store in a plaza or in a mall. Mcdonalds, Nike, Cartier are all examples of retail stores. You physically can go visit them, buy from them and ask them about their latest products. Here

are the pros and cons of open
ing a retail store.
[ Pros ]
1) you build constant image to your customers
2) you are their directly to serve your customers
3) having all your products in one place
4) No percentage has taken to other parties
[ Cons ]
1) Expensive startup for decoration, systems, employees and location.
2) you are limited to visitors of one area.
3) expensive ongoing fixed cost for management and human resources training, bonusesm rent etc.
Distribution
Distribution is the act of distributing a product to a multi sales points. The sales point will take a percentage on consignment basis normally or if the product is famous and the seller has confidence in it then it will be sold cash.
[ Pros ]
1) you get exposed to more customers through multi channel
2) you have no rent cost
3) you build up relationship with sales points
[ Cons ]
1) you must have an inventory
2) you lose a large percentage for distribution channels
3) sales points do not care to sell your products
4) you lose direct interaction with customers
5) you lose some control of how your products is presented.
Although it seems that distribution have more cons than pros however the quality not the quantity that matters. Having an exposure to customers is worth losing a large percentage for distribution channels. Losing control over how your products is presented is sometimes seen better off than paying high fixed costs on sales people to present your product in your store. However it all depend on your business and how you want your product to be sold. It is a plan and consider these two choices when planning.